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Meet

Allan &

Nicole

Their story as a couple: faith,

family, business journey

Allan & Nicole

A story of faith. A legacy of resilience. A life of impact.

We’re Allan and Nicole Blain — college sweethearts, now married 33 years, parents of six amazing grown kids, and co-leaders of a thriving, purpose-driven business and ministry. We met as student-athletes — she played volleyball, I played baseball — just five days after Nicole’s 19th birthday. We were married one year later, five days after her 20th, on September 12, 1992.

But our story isn’t a highlight reel. It’s a testimony.

We’ve faced great loss, addiction, financial collapse, life-threatening illness, and unthinkable family tragedy. We know what it’s like to be in the deep, to wonder if the tidal waves of life will ever let up. But we also know what it’s like to overcome. To rise. To find joy in the middle of the storm. Not by our own strength, but by God’s grace.

Today, we help families build stronger homes, healthier bodies, financial freedom, and a vision bigger than themselves. Because life is hard — but you can succeed anyway.

Allan and Nicole Blain pose together indoors, dressed in stylish formal attire, smiling in front of tall green plants — representing leadership, confidence, and connection.

Who We Are

Allan Blain

Author of the bestselling book, Life’s Hard, Succeed Anyway, host of the top-ranked podcast by the same name, and founder of a thriving global health & wellness business — Allan is a high-performance life coach who helps people rise above life’s waves. His realness, resilience, and redemption story inspire men and women to take ownership, face adversity, and live the life they were created for. He’s also a triathlete, wake surfer, speaker, and most importantly — a husband and father who leads by example.

Nicole Blain

Nicole is the heartbeat of everything they do. A wife, mother, coach, and the quiet force behind the scenes — her strength has anchored their family through debilitating illness, parenting through crisis, and building a life of legacy. She’s a walking example of grace under pressure, God’s redemptive power, and an unassuming powerhouse in their life transformation business.

She also loves fitness, is Allan’s daily workout partner, and enjoys wake surfing as well.

This is us. Real life. No filters.

We’re not here to impress — we’re here to connect.

 What you’ll see in our life:

Allan and Nicole Blain hold hands while speaking on stage at a live event, delivering a message of faith, purpose, and marriage mentorship.

Team retreats, coaching events, and speaking on stages  

Allan and Nicole Blain take a joyful selfie on a tropical balcony with a resort view, palm trees, and pool in the background — showcasing their adventurous lifestyle.

RV trips across 29 states

Allan and Nicole Blain host a dinner gathering with friends or teammates, seated around a long table under evening lights, symbolizing community, faith, and intentional connection.

Late-night laughs, hard conversations, and prayers around the dinner table  

As Featured On:

Our Mission

To help families thrive spiritually, physically, and financially — so they can break cycles, build legacy, and boldly live the life God created them for.